Publishing

Overview

Time: 10 min

Objectives

• Publishing the podcast over the internet

Publishing using Buzzsprout

Go to Podcast Setting inside Buzzsprout to fill in your podcast title, artwork, and description. This information helps you appear in search engine queries. Your podcast description is where you tell listeners what they can expect from your content. It’s also a good place to use keywords to draw people’s attention. If you have a business podcast, use related words and phrases so readers know your content is relevant to them.

• Upload podcast artwork

• Pick a podcast category

• Upload your first episode

• Write podcast show notes

Bonus features in Buzzsprout

• Buzzsprout customizable website
• Transcripts
• Magic Mastering
• Visual Soundbites

Get listed in Streaming platform

Podcast directories, like Apple Podcasts, are a centralized place for podcast listeners to find new shows.

Getting listed in the top podcast directories is a critical part of your podcast marketing strategy. Most of your new listeners will find your podcast through these directories.

Here’s how to get into Apple Podcasts:

• Log in to Buzzsprout
• Go to the Directories tab
• Click Get Listed under Apple Podcasts
• Log in to Apple Podcasts Connect
• Click Validate
• Click Submit

Here’s how to get into Spotify:

• Login to Buzzsprout
• Go to the Directories tab
• Select Get Listed under Spotify
• Select Submit Podcast to Spotify

Key Points

• Learnt about publishing the content using Buzzsprout